We've helped leaders navigate some of the most significant business opportunities and cultural shifts of our time
Quantum Insurance Case Study
Outfront Solutions created a complete marketing and communications system starting with the alignment of the executive and company brands, creating new business and executive materials like company descriptions, LinkedIn bios, developed a website optimized for lead generation, and supported videos, and photo shoots, to illustrate the company’s longevity and success in the industry.
NDS Cognitive Labs
In 2007, brothers Gustavo and Ricardo Pares had a grand plan. Their vision was for Mexico to become “the technology powerhouse next door” for U.S. and global companies, and the gateway to sophisticated technology development in LatAm. Today, Outfront Solutions is helping to put NDS Cognitive Labs on the global map.
Spyke Games
Rina Onur Sirinoglu is the CEO of Spyke Games, a gaming company that raised a $55 million seed round from the top venture capital gaming firm in the world, breaking records for a female CEO in Turkey and for social mobile gaming. And this isn’t the first time. She and her co-founding team achieved spectacular success creating some of the world’s top mobile casual games with company exits valued at nearly $2 billion.
Griffin Gaming Partners
Griffin Gaming Partners is the world’s largest and most influential venture fund focused exclusively on the gaming industry. The fund’s Managing Directors have been part of the gaming explosion for more than 20 years, investing in seminal platforms and games like Discord, Applovin, Forte, and our client, Spyke Games. They funded Spyke Games, so we met at the perfect time to help shape and propel the positioning, messaging and launch of their oversubscribed $750 million Fund II, putting them at $1 billion under management - the largest fund contributing to the gaming ecosystem in the world.
Wisdom Essentials
Outfront Solutions identified a market of “Modern Mid-Lifers” (people in middle-age with a growth mindset who are living their best lives) and created the brand strategy and messaging focused on building community through shared wisdom and experiences. We coined the term “modern midlifer” and established the brand voice.
Jennifer Kenny
Outfront Solutions created a personal brand strategy and messaging approach that positions Jennifer Kenny for more Enterprise and C-Suite projects and a board seat on public companies.
Accenture
While working for Hewlett Packard on developing their global messaging platform, Nicole DeMeo and Jeanine Moss were asked to develop messaging for a multi-million-dollar HP/Accenture strategic alliance. With that work successfully completed, Accenture brought us onboard to help with their corporate strategic positioning and messaging for their Technology Consulting Division and more than 10 major practice areas.
Hewlett Packard
Hewlett Packard wanted to hire an internal brand positioning and messaging executive and instead made the strategic decision to hire Nicole DeMeo and Jeanine Moss as consultants to co-lead the function.
The Good Stuff
Based on solid competitive, cultural and category research and analysis, we created the brand strategy, messaging, coined names, and convened virtual focus groups. We spoke with well-defined groups of consumers to dig deep into motivations, preferences and use cases.
Booz Allen Hamilton
While on assignment at the Department of Defense, we were asked to help with go-to-market branding concepts, materials, and messaging based on their incredible data capabilities for marketers in government agencies and at Fortune 100 companies.
Financial Women’s Association
Driven by data, we helped create new benefits and revenue generating ideas, redefined roles and responsibilities, and helped the organization build a solid foundation to support women in finance for years to come.
The September 11th Fund
Jeanine Moss (as former Sr. Advisor for Communications) communicated to those affected, the non-profits who received grants to provide services, and worldwide media to propel facts and counteract negative coverage fueled by global anxiety.
NCIA Crisis Communications Manual
As a member of National Cannabis Industry Asccociation’s Marketing & Advertising Committee (and current committee chair), Jeanine Moss, with the support of worldwide crisis experts at Burson Cohn Wolf, led a team of the industry’s most influential marketers to create this comprehensive manual for crisis preparedness and response.
American Red Cross
Running the global media desk and acting as spokespeople, we developed communications strategies, coordinated with government organizations, answered media inquiries, and responded to urgent issues on the ground by directing resources to where they were needed most.
New York City Tourism
Together we created and promoted world-renowned marketing programs like Restaurant and Fashion Weeks, the Fun Pass, Peak Season Hotel Hotline, the Big Apple Greeters, New York for a Song, and other campaigns that broke through the clutter and created demand from both domestic and international visitors.
Dot-Com Boom & Bust
As the industry imploded, Nicole and Jeanine managed communications for their clients to preserve and protect their brands, keeping them out of negative press (such as F*ckedCompany.com) and helping them maintain their relationships with key stakeholder groups including employees, customers, partners and investors and in some cases positioning them for acquisition and higher valuations.
Department of Defense Communications Audit
Working at the Pentagon, Jeanine Moss led a large-scale communications audit from concept to execution that encouraged Defense leaders to think differently about communications and paved the way for the first strategic communications function at one of the highest levels in the Department of Defense.
Mental Health Association of New York City
Jeanine and Nicole stepped in through Turning Point Solutions to develop marketing programs and liaise with city entities to roll out the programs, including the successful “Get the Balance” campaign which equated mental health with physical health to overcome stigma among New York’s multi-ethnic communities.
Apple Acquisition of NeXT Inc. & Bringing Steve Jobs back to Apple
In December of 1996 an historic event took place in technology when NeXT Inc was sold to Apple bringing Steve Jobs back to co-CEO. What few know is that prior to that, NeXT was on a path to IPO and Nicole DeMeo had just completed writing the prospectus
Apple acquisition of NeXT announcement day: Steve Jobs, Peter Burrows (Businessweek) & Nicole DeMeo.
United Way of America
Developing key messages and training on leadership communications, the two Founders of Outfront Solutions helped United Way leaders communicate effectively about the organization’s response to Hurricane Katrina.
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