We've helped leaders navigate some of the most significant business opportunities and cultural shifts of our time

Quantum Insurance Case Study

Quantum Insurance Case Study

Outfront Solutions created a complete marketing and communications system starting with the alignment of the executive and company brands, creating new business and executive materials like company descriptions, LinkedIn bios, developed a website optimized for lead generation, and supported videos, and photo shoots, to illustrate the company’s longevity and success in the industry.

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Wisdom Essentials
Branding, Marketing Nicole DeMeo Branding, Marketing Nicole DeMeo

Wisdom Essentials

Outfront Solutions identified a market of “Modern Mid-Lifers” (people in middle-age with a growth mindset who are living their best lives) and created the brand strategy and messaging focused on building community through shared wisdom and experiences. We coined the term “modern midlifer” and established the brand voice.

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Accenture

Accenture

While working for Hewlett Packard on developing their global messaging platform, Nicole DeMeo and Jeanine Moss were asked to develop messaging for a multi-million-dollar HP/Accenture strategic alliance. With that work successfully completed, Accenture brought us onboard to help with their corporate strategic positioning and messaging for their Technology Consulting Division and more than 10 major practice areas.

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The Good Stuff
Branding, Marketing Nicole DeMeo Branding, Marketing Nicole DeMeo

The Good Stuff

Based on solid competitive, cultural and category research and analysis, we created the brand strategy, messaging, coined names, and convened virtual focus groups. We spoke with well-defined groups of consumers to dig deep into motivations, preferences and use cases.

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Booz Allen Hamilton
Branding, Marketing Jo Magliocco Branding, Marketing Jo Magliocco

Booz Allen Hamilton

While on assignment at the Department of Defense, we were asked to help with go-to-market branding concepts, materials, and messaging based on their incredible data capabilities for marketers in government agencies and at Fortune 100 companies.

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New York City Tourism
Crisis, Branding, Marketing Jo Magliocco Crisis, Branding, Marketing Jo Magliocco

New York City Tourism

Together we created and promoted world-renowned marketing programs like Restaurant and Fashion Weeks, the Fun Pass, Peak Season Hotel Hotline, the Big Apple Greeters, New York for a Song, and other campaigns that broke through the clutter and created demand from both domestic and international visitors.

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Dot-Com Boom & Bust

Dot-Com Boom & Bust

As the industry imploded, Nicole and Jeanine managed communications for their clients to preserve and protect their brands, keeping them out of negative press (such as F*ckedCompany.com) and helping them maintain their relationships with key stakeholder groups including employees, customers, partners and investors and in some cases positioning them for acquisition and higher valuations.

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Apple Acquisition of NeXT Inc. & Bringing Steve Jobs back to Apple

Apple Acquisition of NeXT Inc. & Bringing Steve Jobs back to Apple

In December of 1996 an historic event took place in technology when NeXT Inc was sold to Apple bringing Steve Jobs back to co-CEO. What few know is that prior to that, NeXT was on a path to IPO and Nicole DeMeo had just completed writing the prospectus

Apple acquisition of NeXT announcement day: Steve Jobs, Peter Burrows (Businessweek) & Nicole DeMeo.

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Mental Health Association
Crisis, Branding, Marketing Jo Magliocco Crisis, Branding, Marketing Jo Magliocco

Mental Health Association

We were brought on to design the outreach program to prospective patients as well as providers. One of the many challenges besides informing people of what was available and how to access it, was to address the stigma of mental health services which was prevalent among the melting pot of ethnicities and languages that make up the country’s most populous city.

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