NDS Cognitive Labs

In 2007, brothers Gustavo and Ricardo Pares had a grand plan. Their vision was for Mexico to become “the technology powerhouse next door” for U.S. and global companies, and the gateway to sophisticated technology development in LatAm. Today, Outfront Solutions is helping to put NDS Cognitive Labs on the global map.

When NDS founders met Outfront Solutions founders they had built a proprietary community of 20,000 technology professionals in Mexico, a specialty in AI-powered chatbots, and a thriving software development practice. What they still needed was a solid foundation to communicate all they’d achieved, a go-to-market plan for the U.S., and business enablement and development support for international expansion. That’s where we came in.

Directing remote teams in the U.S. and Mexico, Outfront and NDS co-created a new brand strategy, positioning and messaging, created and revamped their website and sales enablement materials, leveraged marketing AI technology for focused campaigns, developed a focused expansion plan and a business development machine that drives growth and valuation. The business is thriving with a 200% increase in several areas, impressive new clients from the U.S., Mexico and Spain in finance, manufacturing, ecommerce, and analytics, with notable results like the new fintech unicorn Clip, McKinsey Consulting, and many more. The company valuation continues to rise under Outfront’s advisory services. 

Nicole, Jeanine, and the team at Outfront Solutions go the extra mile to understand our business and constantly improve our marketing and business development functions and results. Their experience and guidance, acting as fractional CMOs who roll up their sleeves, couldn’t be more valuable for our entry into the U.S. market, and their brand strategy, positioning, messaging, and go-to-market approaches are critical for meeting our growth objectives.

—Gustavo Pares, CEO  NDS Cognitive Labs