The Good Stuff

Cannabis is booming and the “sky-is-the-limit” in the years ahead as market acceptance blossoms and legal restrictions fizzle out. Maturing along with the market is the beverages category, which is growing exponentially. The founders of The Good Stuff offered one of the first natural drinks on the market with some presence on dispensary shelves, and needed to cement their position and grow. They selected Outfront Solutions to help them with market research, product development, brand strategy, messaging and a marketing plan – to be completed during the Covid-19 pandemic. Based on solid competitive, cultural and category research and analysis, we created the brand strategy, messaging, coined names, and convened virtual focus groups. We spoke with well-defined groups of consumers to dig deep into motivations, preferences and use cases. With clear knowledge of what to create and why, we provided a detailed roadmap for rolling out flavors, doses, and form-factors, and created a detailed go-to-market strategy taking into account both B2B and B2C marketing imperatives for the brand.

Jeanine and Nicole (Outfront Solutions) helped us to define and align our brand strategy with our business strategy efficiently, cogently and meaningfully. In addition, they have guided us and have helped us to sharpen our presentation of Good Stuff’s story and products. Now, we are engaging customers, partners and investors alike with a more focused message and agenda. As a result, growth opportunities continue to expand, allowing us to cover more ground in the California cannabis marketplace.

— Billy Roberts & Dan Grim, Owners of Good Stuff