Griffin Gaming Partners

Griffin Gaming Partners is the world’s largest and most influential venture fund focused exclusively on the gaming industry. The fund’s Managing Directors have been part of the gaming explosion for more than 20 years, investing in seminal platforms and games like Discord, Applovin, Forte, and our client, Spyke Games. They funded Spyke Games (see case study), so we met at the perfect time to help shape and propel the positioning, messaging and launch of their oversubscribed $750 million Fund II, putting them at $1 billion under management - the largest fund contributing to the gaming ecosystem in the world.

We have decades of media relations experience under our belts, but the landscape has changed dramatically. Today, newsrooms have been decimated, and fewer trained journalists are doing more with less. Working in the new paradigm, we conducted strategic research, developed  an announcement strategy based on a thorough understanding of the firm’s strategic direction, engaging the brand ecosystem to support the announcement, and hand-selecting and collaborating with key media partners to carry the message. We landed large in-depth articles with Bloomberg (print and broadcast), Forbes, Fortune, Venturebeat, The Hollywood Reporter, Coindesk and over 60 others leading to increased awareness among LPs, entrepreneurs, media and the gaming and Web3 communities. With a solid brand strategy, positioning and messaging foundation, the communications continue with consistent go-to-market implementations. The adventure continues!