Trends, ideas, strategies and news you can use

As AI tools like GPTs become more powerful, professionals face a critical question: Should I create a GPT that can do my job? While automation can boost efficiency, it also raises concerns about ownership, job security, and long-term value. This post explores how to approach that decision strategically, breaking your role into layers, identifying what to delegate, and protecting your unique expertise.

Search engines, social feeds, AI assistants, and recommendation systems now decide whether your story is surfaced, sidelined, or buried. To thrive, brands must master algorithmic fluency: the ability to speak in signals that machines understand while still connecting with the emotions that move humans. In this piece, we explore why algorithmic fluency is the new brand superpower.

This edition focuses on executive branding and how to amplify your voice with clarity and credibility. We cover the hidden cost of being seen and how the way you think impacts your executive brand.

CEOs aren’t coasting through summer — they’re recalibrating under pressure. Discover how strategic communications can turn seasonal stress into strength and set the stage for a powerful Q4 and beyond.

The challenge for executives isn’t knowing what to say, it’s having the time, clarity and consistency to say it well.

Your thinking style shapes how you lead, communicate, and grow. Discover the Explorer, Expert, and Synthesizer — and how knowing your cognitive edge can sharpen your strategy and brand.

Executive visibility is strategic, yet risky — for men and women alike. At Outfront Solutions, we decode the tension between executive branding and personal vulnerability to help leaders show up authentically and with impact.

Build a category-defining executive presence powered by human expertise and AI insight. Outfront’s bespoke program helps CEOs, founders, and leaders unlock strategic visibility, thought leadership, and trust.

This 2025 Issue #1 of Upward with Outfront helps you understand how to differentiate your brand. It emphasizes that in a rapidly changing world, now is the time to uncover what makes your brand distinctive. The newsletter introduces the concept of "beginner's mind" to encourage objectivity, discusses the 7 Ps of marketing and the difference between "Big D" and "Little d" differentiation.