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[Blog] Should You Build a GPT That Could Replace You?
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] Should You Build a GPT That Could Replace You?

As AI tools like GPTs become more powerful, professionals face a critical question: Should I create a GPT that can do my job? While automation can boost efficiency, it also raises concerns about ownership, job security, and long-term value. This post explores how to approach that decision strategically, breaking your role into layers, identifying what to delegate, and protecting your unique expertise.

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[Blog] Branding in the Age of Algorithms:  Why Algorithmic Fluency Is the New Brand Superpower
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] Branding in the Age of Algorithms:  Why Algorithmic Fluency Is the New Brand Superpower

Search engines, social feeds, AI assistants, and recommendation systems now decide whether your story is surfaced, sidelined, or buried. To thrive, brands must master algorithmic fluency: the ability to speak in signals that machines understand while still connecting with the emotions that move humans. In this piece, we explore why algorithmic fluency is the new brand superpower.

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[Newsletter] Who Am I? - Re-defining Your Brand and Yourself in 2025
Newsletter Nicole DeMeo Newsletter Nicole DeMeo

[Newsletter] Who Am I? - Re-defining Your Brand and Yourself in 2025

This 2025 Issue #1 of Upward with Outfront helps you understand how to differentiate your brand. It emphasizes that in a rapidly changing world, now is the time to uncover what makes your brand distinctive. The newsletter introduces the concept of "beginner's mind" to encourage objectivity, discusses the 7 Ps of marketing and the difference between "Big D" and "Little d" differentiation.

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