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[Blog] Why Reinvention Is the Only Responsible Strategy in 2026
Nicole DeMeo Nicole DeMeo

[Blog] Why Reinvention Is the Only Responsible Strategy in 2026

Something has shifted for leaders in 2026. The systems that once created stability now slow decisions, drain energy, and blur focus. Reinvention is no longer about growth or disruption. It is about creating the clarity organizations need to move forward with confidence. Read the full article to explore what responsible reinvention really requires.

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[Blog] Meeting the Moment: How Outfront Solutions Is Evolving to Drive Clarity and Momentum in 2026
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] Meeting the Moment: How Outfront Solutions Is Evolving to Drive Clarity and Momentum in 2026

In 2026, Outfront Solutions is redefining what it means to lead through change. As AI, global disruption, and shifting markets transform business strategy, we’re helping leaders build clarity, align their teams, and design communication systems that drive performance, resilience, and real competitive advantage.

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[Blog] A Toast to Who You Already Are
Branding Nicole DeMeo Branding Nicole DeMeo

[Blog] A Toast to Who You Already Are

A reflective and uplifting New Year message inviting readers to release pressure-driven resolutions and embrace authenticity, self-kindness, and courage. A gentle toast to what we became, not just what we achieved, welcoming a brighter, truer 2026.

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[Blog] It’s Not What You Do. It’s Who You Are.
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] It’s Not What You Do. It’s Who You Are.

Nicole and I have spent our careers riding every wave of technology, from the early Internet to AI. For years, the first questions in business were “What do you do?” and “How do you do it?” Lately, the conversations that matter most start somewhere else: Who are you? Why are you doing this? In It’s Not What You Do, It’s Who You Are, we explore how AI has commoditized the “what” and “how” of business, and why character, purpose, and personal resonance are becoming the real differentiators.

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[Blog] Generosity at Scale: What MAICON 2025 Taught Me About the Future of Leadership
Article Nicole DeMeo Article Nicole DeMeo

[Blog] Generosity at Scale: What MAICON 2025 Taught Me About the Future of Leadership

At MAICON 2025, the biggest breakthroughs weren’t in algorithms, they were in humanity. To our delight, we saw a new kind of leadership emerge: bold, open, and deeply generous. This article shares how collaboration and curiosity are shaping the AI-forward era and offers practical insights, job titles, KPIs, and AI tools for leaders ready to act now. Nicole DeMeo reveals why generosity - and not just intelligence - is the new competitive edge for modern business.

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[Blog] Should You Build a GPT That Could Replace You?
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] Should You Build a GPT That Could Replace You?

As AI tools like GPTs become more powerful, professionals face a critical question: Should I create a GPT that can do my job? While automation can boost efficiency, it also raises concerns about ownership, job security, and long-term value. This post explores how to approach that decision strategically, breaking your role into layers, identifying what to delegate, and protecting your unique expertise.

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[Blog] Branding in the Age of Algorithms:  Why Algorithmic Fluency Is the New Brand Superpower
Branding, Article Nicole DeMeo Branding, Article Nicole DeMeo

[Blog] Branding in the Age of Algorithms:  Why Algorithmic Fluency Is the New Brand Superpower

Search engines, social feeds, AI assistants, and recommendation systems now decide whether your story is surfaced, sidelined, or buried. To thrive, brands must master algorithmic fluency: the ability to speak in signals that machines understand while still connecting with the emotions that move humans. In this piece, we explore why algorithmic fluency is the new brand superpower.

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[Newsletter] Who Am I? - Re-defining Your Brand and Yourself in 2025
Newsletter Nicole DeMeo Newsletter Nicole DeMeo

[Newsletter] Who Am I? - Re-defining Your Brand and Yourself in 2025

This 2025 Issue #1 of Upward with Outfront helps you understand how to differentiate your brand. It emphasizes that in a rapidly changing world, now is the time to uncover what makes your brand distinctive. The newsletter introduces the concept of "beginner's mind" to encourage objectivity, discusses the 7 Ps of marketing and the difference between "Big D" and "Little d" differentiation.

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