We needed to deeply understand our target customers, the compelling reasons for them to buy and how to talk to them. Outfront developed compelling brand positioning, and pitched in on our site.

Denis Keane & Tom Lamb, Founders of Wisdom Essentials


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In a very complex world, where communication matters far more often than it’s achieved, Jeanine is a master. She is smart, thoughtful, creative — and she delivers.

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I would highlight her vast experience in working on positioning and messaging exercises which require discipline and rigor but also intellectual curiosity and thinking of which Nicole is well endowed.