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![[Article] Take a Scalpel to Your Marketing Budget, Not a Sledgehammer: COVID-19 Budget Cuts](https://images.squarespace-cdn.com/content/v1/5e732852d08fd3532193decf/1588610129225-7VTO9M4YGIDPEEI8B315/Sledgehammer-scalpel-crop.png)
[Article] Take a Scalpel to Your Marketing Budget, Not a Sledgehammer: COVID-19 Budget Cuts
Smart marketers in every vertical know that sales must go on and the ground must be readied for growth. A host of new strategies are being used by companies to step out front of competitors and raise awareness, build relationships and create partnerships that will last far beyond the effects of the COVID-19 crisis.
![[Video Replay] Crisis Communications: Masterclass](https://images.squarespace-cdn.com/content/v1/5e732852d08fd3532193decf/1588024779788-8F0QPY9PIXIWI94QSGF7/Screen%252BShot%252B2020-04-27%252Bat%252B11.10.48%252BAM.jpg)
[Video Replay] Crisis Communications: Masterclass
Learn how to take control by analyzing the six major aspects of crisis management. Learn to approach the unknown with structured frameworks designed to stabilize. Learn to refine your messaging for all stages of the crisis cycle.
You can't control a crisis, but you can control your reaction to it.
![[Article] The Crisis Lifecycle](https://images.squarespace-cdn.com/content/v1/5e732852d08fd3532193decf/1586898630852-C53B9EYBLA4TZGZ2OVV3/Screen+Shot+2020-04-14+at+2.05.40+PM.png)
[Article] The Crisis Lifecycle
All crises have something in common: At some point they’re over. But before they resolve they go through six distinct stages during which precise communications are needed to bring stakeholders through the journey.