[Article] Crunchbase Article: ‘Female Investors Aim To Reverse Alarming Decline In Women’s Economic Participation’
The United States is experiencing a national emergency with women exiting the workplace at an all-time high, leaving employment rates at a 33-year low. Equally alarming is that only 2% of all business investments go to female-founded and led businesses, which stacks the odds against women right out of the gate.
Venture capitalists and entrepreneurs Nicole DeMeo and Heather Jerrehian sit on both sides of the table with direct experience of what women face in fundraising and the obstacles facing women who want to create new business value. They took immediate action and helped build How Women Invest as LPs and Fund Advisors helping to raise a venture capital fund and develop programming for female investors and founders. The two have written a data-packed article explaining why everyone should care about this phenomenon (being called the SHECession) and how to take immediate action to reverse this precipitous decline in participation and equality.
“It’s not simply that the loss of women from the workforce and the stagnation of investment in female-founded companies sets back equality gains, it’s also the overwhelming evidence that gender inclusiveness delivers greater ROI and innovation, affecting corporate profitability and even America’s ability to compete on the world stage.”
Read the full article in Crunchbase: Female Investors Aim To Reverse Alarming Decline In Women’s Economic Participation
Stay in touch: Heather Jerrehian is a Silicon Valley serial entrepreneur within the consumer product, hardware, and software industries. Connect with Heather on LinkedIn and Twitter @jerrehian.
Nicole DeMeo is a Silicon Valley veteran, accomplished business launch, growth, and turnaround expert, and an investment fund advisor in strategic marketing development, who has worked with influential figures, including Apple’s Steve Jobs, Google’s Eric Schmidt, and HP’s Carly Fiorina. Connect with Nicole on LinkedIn and Twitter @techiecat.
About Outfront Solutions
From startup to IPO or exit, Outfront Solutions works with leaders to adapt their brand, marketing, and business development to build a new future for a new world. Tailor-made for entrepreneurs, intrapreneurs and visionaries, we increase the power and marketability of your products and ideas and help open doors and close deals. We identify growth strategies that help you nail revenue goals, increase valuation, raise the next round, or find the path to exit.
We’re CMOs and business builders who help organizations steer a course through complex business events, cultural shifts, and crises. By clearly defining and articulating your brand, developing a go-to-market plan, and creating business development approaches that break through the noise, we build a foundation for success.
We’ve rolled up our sleeves to create and implement global growth strategies for companies like Andra Capital, Glispa, Peak Games and Organic. Hewlett Packard and Accenture have relied on us to build their internal messaging capability and create their messaging guides used by tens of thousands of employees worldwide.
Along with bespoke services tailored to your needs we provide:
· Brand strategy and Positioning
· Messaging
· Investment/valuation positioning
· Market research and consumer/business testing
· Personal/executive branding
· Go-to-Market plans and implementation
· Business development
· Crisis response & communications
To learn more about this project and inquire about technology and cannabis industry Branding, Messaging, Go-to-Market Plans, and Business Development contact: Nicole DeMeo at Nicole@outfront.solutions and (415) 533-2599