The Internet wasn’t created to deliver people - it’s designed to serve up content. That’s why content marketing should be the cornerstone of your growth strategy – and thought leadership content is the queen of them all. And the best thought leadership doesn’t tell you what to think, it tells you what to think about. In this webinar, outsourced CMO’s and founders of Outfront Solutions Nicole DeMeo and Jeanine Moss explain how to identify your thought leadership “pillars,” how to maximize the value of your thought leadership content to draw prospects close, and how to map their content journey from interest to desire in order to close the sale. Learn more in this Marketing Masterclass hosted by LeadHERship Global.
