Marketers have long known that sales are created by making an emotional connection with customers. In fact, 95% of decisions are emotionally driven, according to Harvard Business Review. Reflecting an understanding of your customer’s values, feelings and beliefs is critical for developing the trust that underpins a sale – but how do you do it in a digital-first environment? And how can you scale that understanding?

In this masterclass, Outfront Solutions invites our friend, colleague, client, and long-term collaborator Janis Nakano Spivack to discuss how the digital landscape will become more human, persuasive and strategic at scale through emotional intelligence insights – and how the company she co-founded, Zenapse, is improving customer experiences across all touchpoints.

Register now or get access to the recording HERE